Facebook is built upon identity and privacy.

Identity: People will connect with you. Through identity the social graph was born. Facebook allows those connections to happen. This is our core business.

Our mission is to expand the social graph. Make it pervasive, even if it's through youtube, flickr or spotify; all of these media objects have social relationships around them.

"Give people the power to share and make the world more open and connected".

400m monthly active users. 100m mobile users.

To Zuckerberg, we are only half way there.

Turkey is one of our strongest markets, but no one from Facebook ever set foot in Turkey. Users were able to localise and personalise their own space. This a primary contributor to our growth.

The average Facebook user posts 70 pieces of content each month. 25 Billion pieces of content shared monthly. 130 average number of friends per user. 50% active users log in (daily).

Our recent Facebook conference was concerned with how we turn every media object on the web into a social conversation. We now offer java plugins or a light widget.

What does this do? When you visit a news page and a friend comes along to read the same page, they know that you have read it. News sites like BBC.co.uk and CNN.com transform from news editorial into social spaces.

Facebook launched with 75 brands across the Internet including IMDb, Washington Post, Yelp, CNN, TripAdvisor, LIFE, LoveFilm.com, ESPN, to name but a few.

People connecting and sharing openly = A Social Web. Social Sports. Social News. Social Movies. Social Shopping. Social Music. Social Gaming. Social Television. Social Product Development, Social Advertising.

We are just getting started!

On twitter ...

@varunbhalla Like button by #fb is great but what about the privacy issues. What if I only want to let a selected no of ppl know abt my likes #dms2010

@varunbhalla @christianhern what about the dislike button on#fb I want to let my frenz know things they should not waste their time on #dms2010

@willsh #dms2010 @christianhern from Facebook just calls social gaming sector 'overhyped'... fair comment, or 'missed opportunity blues'?

Posted by @martincahill

The power of niche Social Networking sites – can they compete?

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• Adam Fletcher, Founder, The Hipstery,
• Clive Gardiner, SVP Digital Music, we7,
• John V Willshire, Head of Innovation, PHD,
• Simon Stokes, Senior Manager, Web & Community, Electronic Arts.

Follow this conversation at twitter #dms2010

Phil Galvin shares his thoughts from the Digital Media Summit 2010.

(download)

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philGalvin.mov (1.76 MB)

Visit Transforming Management today. Original Thinking Applied.

Posted by @martincahill

Building community based engagement in your brand

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• Laurence Parkes, Head of Digital Strategy, WCRS, 
• Alex Connock, CEO, Ten Alps PLC, 
• Dave Marutiak, User Community Ambassador, Vodafone, 
• Shaun Gregory, Managing Director, O2 Media, 
• Chris Perry, CEO, True Worldwide.

Follow this conversation at twitter #dms2010

Follow the live stream at http://www.ustream.tv/channel/digital-media-summit-2010

Follow the conversation chatter at #dms2010

Real Madrid's Digital Strategy

"MADRIDISMO" - a fan of Real Madrid; their passion.

From birth, our fans grow into the colours of Real Madrid. The club is about the best 11 players on the field, making the fans happy, but we must also make a profit.

How do we obtain a profit for our fans?

Let's think about Bruce Lee. The secret of his success - Be water. Water can flow into infinite shapes and forms.

At Real Madrid we follow traffic signals. We do not go against the traffic. The traffic can take the form of our website, or facebook, or the iPhone.

Two years ago we had nothing. April 2008 - Realmadrid.com. We now have mobile feeds and online stores.

But what about the social aspects? Comments?

There are people that love us. There are people that hate us.

Let's start with facebook. We uploaded a page and within weeks had 20,000 followers. Today, we have 1,480,000 users. Facebook is a traffic driver, aids sales conversion, brings in sponsorship, and promotes concept testing.

Through twitter we have a number of bloggers who are now working for us. We would not have found them otherwise.

What about the future?

Where is the traffic? Today, Facebook. Tomorrow … Google Buzz, iPad, Games ? At the end of the day we are looking for $.

Whatever happens, the lines are blurring and we are working to connect all our channels together.

Real Madrid: "To be where the user is, using the channels that the user users".

On twitter: @Phil1824 Real Madrid, Madrisimo, Play a great social game, embrace social media, be flexible, make money, enhance the brand http://bit.ly/cQyByv

Posted by @martincahill

(download)

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suva.mov (873 KB)

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Monitoring and measuring engagement

6Consulting is concerned with the way social media is having an effect on society, culture and business. With this medium you can track your message. It is fundamentally different to traditional media in this respect. The impact of traditional media is typically unknown.

The number one cited company in social media is Dell. They have show proven ROI through their twitter channel, for example. They listen to conversations. They take on expectations, and engage in conversation. This is a whole new industry of Social CRM.

How do organisations listen? Radian6 is one tool. A dashboard that monitors keywords you are interested in, countries, and social media channels; where the chatter is happening.

On twitter: vishaluponzero listen carefully, really understand your communities - 6Consulting #dms2010

Posted by @martincahill

• 30 million members worldwide
• 1 million new members / Month
• 150 million viewed pages / Month
• 100 000 connections / Day